Features

The Charm of Print

The trustworthiness of paper and ink has yet to be beat.

By: Sean Milmo

European Editor

Printed information, the vast majority of it provided by ink on paper, is becoming complementary to the mass of data available online. Online devotees in Europe are gradually moving over or back to print, as at least a secondary source of information, with the major attraction being the feel, convenience and visual impact of paper. Research has shown that information on paper is trusted more than online. The appeal of print is even more powerful when ink works well with paper so that it is...

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